Artificial Intelligence looks promising

By Trevor Waytowich

Artificial Intelligence (AI) has become a valuable tool in various fields, including digital content creation and management. From brainstorming ideas to creating event promotion timelines, or tweaking the tone of existing content, generative AI tools are revolutionizing the way we work. These tools can help streamline processes and improve efficiency across digital platforms.

As an Internet and Content New Media Officer (ICNMO) at Parks Canada, my main job is to help multiple sites share their stories with the public through social media and websites. AI has made a big difference in how I manage social media and create content. For example, you can feed in five specific facts about a topic and ask for a draft of a post on that subject. This efficiency lets you quickly come up with a draft and then focus on other tasks.

AI has changed the way we manage online content. For example, without needing to wordcraft every sentence, I can write updates in point form and ask AI to form into a paragraph. While reviewing, I can request it be shorter or longer, or use more or less formal language. By using the power of AI to help streamline some tasks, it helps us deliver clear information more effectively.

Using AI comes with challenges, like ensuring accuracy. There have been instances of AI misinterpreting, or straight up making up content. This means that anyone using it must do their part to ensure information is correct.

The Government of Canada's guide on the use of generative AI emphasizes the importance of responsible use and maintaining public trust by adhering to the following principles: Fair, Accountable, Secure, Transparent, Educated, and Relevant (FASTER) when using generative AI tools. These principles guide us in using AI to support and improve our operations while managing risks.

Looking ahead, I see AI becoming an even bigger part of our workflow. While there are concerns about AI replacing jobs, I believe its role will mainly be to enhance our efficiency and let us focus on strategic tasks. The future of AI looks promising.

Note/Disclaimer: This article was created through a collaborative process where an AI assistant acted as a journalist, asking questions and prompting answers from a Parks Canada Internet and Content New Media Officer. The ICNMO requested multiple changes to the article, and the AI assistant refined the content to meet the desired tone and style. The article was then proofread and edited manually.

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