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Program Activity 4: Visitor Experience

Visitor Experience – Performance Indicator
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Measuring Visitor Use, Satisfaction: Parks Canada’s Visitor Information Program

Parks Canada’s Visitor Information Program (VIP), initiated in 2000, conducts a survey every five years at 119 protected heritage places administered by Parks Canada.

The VIP collects information on 1) a core set of national indicators and 2) information for local managers on a range of site-specific topics. The national indicators are linked to planned results in the Corporate Plan and so provide key information on progress against these commitments. The core set of national indicators covers three areas:

• Sense of personal connection to the places visited
• Enjoyment of visit
• Visitors learned from experience and active participation

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